INTRODUCTION
A. Background
Vegetable and fruits are essential trade goods that cultivated by farmer in Indonesian. Vegetable trade goods and buahan constitute cash crop one that gets manifestly wreak gain for farmer at Indonesian. Thus, success in vegetable farming gets to give big contribution for farmer welfare
Vegetable consumption and Fruits at Universalizes predicted will experience step-up in line with gets better it economics condition and increases it society education level. Opportunity increases it that requisition needs to be anticipated by amount step-up and vegetable product quality that resulting farmer at Indonesian.
Fruits severally given vegetable product for need to export also beginning is opened. Tomato trade goods of Indonesian constitute vegetable example already begins to get is exported to Malaysia, Singapore and Hongkong (Deptan, 2002).
Vegetable export and Fruits of Indonesian to global markets still weeny which is vicinities 0,22% (Tridjaja and kusharyono, 2003). The demmand of vegetable product by world global market is reported up to vicinity 10 million tons per year. Thus possibling to increase market compartment exports vegetable and Fruits of Indonesian at proximately is still greatly. Indonesian success in reach for greater market compartment will really depend on productivity of vegetable and management type that at utilizes by agents agribusiness. Vegetable and fruits which is wanted and has quality that correspond to international quality default.
Vegetable conducting success and fruits main at Indonesia in penetrate global market so prescribed by SDM agents agrubisnis,about how to produce it and how to market strategies usufructs their product. Opus writes this tries to comment Potency and vegetable export constraints and buahan.
B. Objectives
The Objectives that wants to be reached in this observation is:
1. To know opportunity and constraint of agricultural product
2. To know how many opportunity and constraint of agricultural product
C. Observational Method
1. Location and research object
This observational location at Serang and kutabawa in Karangreja's district Purbalingga's Regency, reason blackballs this location.The reason,this location is agribusiness area which have high in productivity and high in quality and also variety product,so it will be efficient and effective in observation proccess.
2. Population
In this observation the population are Agribusinessman location at Serang and kutabawa in Karangreja's district Purbalingga's Regency,
3. Sample
Respondent seeking procedure is done based accidental issampling , Responden hunting procedure basedon accidental sampling, That everyone who accidentally and suitable as a responden.
4. 4. Time
This Observation was doing in 20 May 2011 until 21 May 2011.
CONCLUCION
Small medium enterprise they have opportunity to develops and to becomes export trade goods,it must be they have to produce wich have a standard for export.
Opportunity to export was open,but in that case there are alot of the SME have much problem as Investment,human resources,and market and so forth.to solve solve this problem we can used alot of way,Begining with SME management,they have to manage their business as financial,HRM,Production,Market.They can begin with small things to increase thair business.
And then the goverment policy,They have to establish the policy that give a develop the SME bussines like infrastructure ( way,access of market,promotional with expo,investment add,education,and so forth ).For the investor who want to invest their money in the some of SME,their role are very imortant for SME .The inveastor bulid new business with SME together,with that strategy the demmad market can full filled and productivity increase and also with good treathy will there is a good management in bussiness.
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