ROLE OF PACKAGING
IN MARKETING PRODUCT
PACKAGING BY WTO
IN MARKETING PRODUCT
PACKAGING BY WTO
AN INTEGRATED SYSTEM THAT to preserve, READY TO PREPARE PRODUCTS FOR THE TRANSPORTATION AND CONSUMER distributed to END BY THE CHEAP and efficientlyWHY NEEDED PACKAGINGPrevent damage to the product
Improve product imageAs a means of information and labelingPackaging to prevent counterfeiting
TECHNICAL FUNCTIONS OF PACKAGING► AS CONTAINERS► AS PROTECTIVE► AS A MEANS OF TRANSFER► AS A DISPENSER
In terms of the MARKETING PACKAGING REVIEWEDAS UNIT SALES.AS AN ADDED VALUE.AS A MEANS OF PROMOTION.AS IDENTIFICATIONBRAND IMAGE► ROLE LOGO► ROLE OF BRAND► THE ROLE OF COLOR► IMAGE SENSUAL
PRINCIPLES OF QUALITYQUALITY ALWAYS RELATED TO destiningQUALITY ALWAYS RELATED TO FINAL DESTINATIONSPECIALTY PRODUCTS
QUALITY FUNCTION DEPLOYMENT
INTEGRATING FUNCTIONS IS A NEED FOR CONSUMERS IN DESIGN AND PRODUCE IN ANSWER TO THE NEEDS OF SUCH PRODUCT SPECIFICATIONS
QUALITY FUNCTION DEPLOYMENT
BASIC PHILOSOPHY IS USED CONSUMER WILL BE SATISFIED WITH ANY PRODUCT, EVEN IF THE PRODUCT HAS BEEN GENERATED WITH PERFECT IF THEY DO NOT WANT OR NEED
PACK PRODUCT CONCEPT
PACKAGING ARE ONE UNITY IN ONE PRODUCT, AND NOT WASTEGOODS + = PRODUCT PACKAGINGPRODUCT DEVELOPMENT AND PACKAGING MUST BE TOGETHER
PACKAGING CORE (CONSUMER PACK)
PACKAGING IS IN CONNECTION WITH THE CONTENT AND the relatively small sizeAS GENERAL PROTECTION OF CONTENTS O2, MOISTURE AND LIGHT
TRANSPORT PACKAGINGIN HANDLING AND DISTRIBUTION SYSTEM IS PROTECTIVE PACKAGING OF SOME COREGrouping MEANS IS AND TRANSFERLoad-bearing thereon AS AT WAREHOUSE stackedSETTING TARGET MARKET1. MARKET ANALYSIS
-DETERMINATION OF MARKET SEGMENT
- COMPETITOR ANALYSIS
- TREND (PRODUCT D LIKES)
- BUYING POWER ANALYSIS
2. SITUATION ANALYSIS
- D REALISTIC TARGET APPLICATION
- ANALYSIS SKILLS & WEAKNESSES
- CUSTOMER DATA COLLECTION
- ANALYSIS OF OPPORTUNITIES TO PEN
CREATION INNOVATION.INCREASING VALUE OF SALECASE 1The Japanese most pleased wrap.
so that the snacks were originally worth 1 yen, apparently after a packed layered and interesting, the price can be increased 500%, while the cost of packaging only 1 yen anyway,CASE 2
Sales of cassava crackers in Banjarmasin in the form BULK, and was bought by businessman from Surabaya, ternyata10 days later, crackers had been there in the window Supermarker in Banjarmasin with more elegant appearance and attractive prices 4X folding .. WHY???
Compare with the case I like.
BASIC PRINCIPLES OF MARKETING
A PROCESS IDENTIFICATION AND ANTICIPATION satisfying needs CONSUMER BY THE BENEFIT
PACKAGING AS PROMOTION COVERTTOTAL changablePRODUCT DESIGN AND GRAPHICSBRAND IMAGEMEANS OF INFORMATION
CONSUMER EXPECTATIONS► PACKAGING TO PROTECT AND QUALITY, EASY TO OPEN AND CLOSED AND EASY TO BRING► SHAPES AND SIZES ACCORDING TO NEEDS► labeling MUST CLEARLY AND COMPLETE► PACKAGING MUST BE FRIENDLY ENVIRONMENT
ROLE OF PACKAGING IN PRICECOMPATIBLE SEGMENT target marketQUALITYLOW COSTBoosting PRICE IN THE MARKET
SWOT ANALISYSSTRENGTHS AND SPECIALTY PRODUCTS ADVANTAGE IS STRENGTH FOUNDATION SKILLS AS A MARKETINGWEAKNESSES THAT THERE SHOULD conscious and look for a solution
SWOT ANALISYSOPPORTUNITIES ARISING AS ANTICIPATED TO IMMEDIATE OPPORTUNITIESTHREAT NOT bogey, BUT AN INPUT TO CREATE OPPORTUNITIESTHANKS
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