CHANGE OF PARADIGM
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| THE ITEM SHOULD BE CONSIDERED |
There should be a differentiator?
• BRAND in English of the word "brandr" in Old Norse, meaning "to burn" to mark livestock
• Benefits of Brand as a guide that allows consumers to choose products
• Ages 14 & 15 in Europe, Brand made as a kind of quality certification marks protected by law (bakery products and silver)
• 19th Century and early 20th century, Trademark Law came into effect as a designer or manufacturer identifier more specifically
• Brand used to date
In Identity, Coat of products
to differentiate with other products
- As a product Quality Assurance
- Consumer Confidence in
- Origin of the product
- Promotional tool
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