FEASIBILITY ANALYSIS OF BUSINESSA. OVERVIEW BUSINESS PLAN- Analysis of feasibilityA. ASPECTS OF THE MARKET AND MARKETING1. Regional MarketingIn general, the area of our marketing efforts are at Navan and surrounding areas (especially Unsoed campus area), the number of students who are more than 20,000 people not including those working in the public sekitar.Area Unsoed and Unsoed Campus is a vital area of doing business here all activities of the whole community Unsoed (Students, faculty, staff) as well as the area Unsoed Bancarkembar, Grendeng, Karangwangkal, and Sumampir, like a fish pond in the area tiggal how we recruit them to come to us, and it is possible we will open branches or do francising to other areas.2.
Market SegmentationMarket Segmentation is a whole community of our business Unsoed (Students, faculty, staff) as well as the area Unsoed Bancarkembar, Grendeng, Karangwangkal, and Sumampir.Dan Communities around Unsoed (BSI Students, businesspeople in the area HR.Bunyamin)3. Competitor / competitorsPesaingan in the business world is normal. Therefore, we
tried to pay attention to the flavor and uniqueness of this type of food businesses that already exist in the surrounding area of Navan. Then the results of these observations will be considered in the formulation of our form of service in this business.For in the Navan area alone business competitor chips can say no because the average processed cassava is still in though as a traditional food.The most important thing is to face our competitors do strategic policy both in operational, marketing, finance, and SDM.Kita should create a positive climate in our business first with aspects of the above we are in facing competitors will have a stock strong to compete, we are always committed to be a better and consider competitors as encouragement and material in making strategic plans, for the existence of our efforts.4. Marketing StrategyBased upon our observations of the shape and nature of the culinary efforts that we know of. We formulate some strategies, which may be carried out in an attempt to attract visitors, into several points, namely:a. PromotionHere we see the promotion as a means to introduce eksitensi our business through pamphlets, leaflets, banners, ads in social media and so on. In addition it is with any other promotion we conduct free bonus coupon at the beginning of the opening, as well as the promotion of sustainable, which can exchange 1 pack after buying a couple of times.b. Prime ServicesServices in this kind of business is a form of products offered to consumers. For that customer satisfaction is a top priority in running this business. Type of strategy we will run is to start from a comfortable place. Culinary flavor that we will present to visitors of both taste and appearance will be made in such a way as to attract the visitors who were present, and make them come back again.c. Fast ServiceIn buying the most hated foods by consumers is the service too long, from here we learn and will reduce small errors such as stepping help us to provide a faster, more precise and efficient.d. Suggestions and FeedbackCriticism and suggestions are strategic services we provide as a place for visitors to submit complaints, suggestions and opinions on taste and performance.OVERVIEW BUSINESS IN CASAVA CHIPS
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